On May 25 at the NASCAR Hall of Fame, the Charlotte in 2012 Convention Host Committee, the Democratic National Convention Committee (DNCC) and NASCAR legend H.A “Humpy” Wheeler unveiled the official “Powered by the American People” stock car for the 2012 Democratic National Convention.
Taking advantage of the best sponsorship deal in the history of the sport, 3,502 Americans from across the country contributed to the convention to have their name included on the car. The “Powered by the American People” stock car remained at the NASCAR Hall of Fame for the duration of Charlotte’s Speed Week, the celebration that led up to NASCAR’s Coca Cola 600 at the Charlotte Motor Speedway.
“We are experiencing a lot of firsts here in Charlotte and I am proud to have played a part in the first official convention stock car sponsorship opportunity. It really reflects how many people want to leave their mark on this piece of Charlotte history,” Charlotte in 2012 Executive Director Dr. Dan Murrey said.
The “Powered by the American People” campaign is a part of Charlotte in 2012’s grassroots fundraising effort. The 2012 Democratic Convention is the first in modern history to not take corporate, PAC, or lobbyist money. This new approach to fundraising means that more Americans can be a part of the efforts to power the Convention.
“The success of the ‘Powered by the American People’ grassroots fundraising campaign is one more example of how this convention will be the most open and accessible in history. By putting their name on this stock car, these Americans own a part in the convention,” said DNCC Chief of Staff Travis Dredd.
NASCAR legend H.A. “Humpy” Wheeler kicked off this grassroots fundraising campaign in an email asking Charlotte in 2012 supporters to contribute and become a sponsor of the stock car. A North Carolina native, Wheeler is one of the most decorated promoters in NASCAR auto racing and helped transform the 1.5-mile Charlotte Motor Superspeedway into one of the world’s leading sports facilities. Wheeler is a member of nine Halls of Fame, including the International Motorsports Hall of Fame.
“I love seeing race cars being used to help raise money for such an extraordinary event for the city of Charlotte. I’m proud that this city is going to be the face of North Carolinian hospitality for the whole country,” Wheeler said.
Charlotte based firm selected for DNC artwork and design needs
The Democratic National Convention Committee (DNCC) named Zander Guinn Millan, Inc. (ZGM), a full-service woman-owned branding communications firm located in Charlotte, as the vendor for artwork and design services for the 2012 DNC credentials.
“Zander Guinn Millan, Inc. has the experience, skillset and creativity that we’re looking for to design a functional and visually appealing credential,” said DNCC CEO Steve Kerrigan. “We’re excited to be working with this local company on our credential design, because credentials not only provide access to the main event, but are a keepsake from the convention that attendees will hold on to for many years to remember their experience in Charlotte.”
The theme of the credentials will be “Americans Coming Together,” and ZGM will develop credential designs in coordination with the DNCC, the security printing vendor and other vendors. Additionally, the DNCC selected Miami artist Rosa Naday Garmendia to work with ZGM to provide the illustrations for the credentials.
The DNCC evaluated proposals based on numerous criteria, including, but not limited to: experience, reliability, relationships to Charlotte, N.C., and the surrounding region, participation of union labor, women, minorities, LGBT, veterans and persons with disabilities and innovative proposed solutions.
The DNCC and the Host Committee have adopted a diversity contracting policy for the 2012 Democratic National Convention that represents unprecedented progress toward both the inclusion and use of diverse businesses. The policy states that the DNCC has a goal of spending at least one third of its funding for contracts and projects with Minority Business Enterprises (MBEs), Women Business Enterprises (WBEs), Disability-Owned Businesses, LGBT-Owned Businesses and Veteran-Owned Businesses.