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Gaywheels announces top cars for ’07
Gay friendly automakers reap rewards from queer consumers

by Brian Gluckman

Toyota Yaris
Gaywheels.com has just compiled its Top 10 Most Researched Vehicles for the send quarter of 2007 and, once again, all 10 vehicles come only from gay-friendly manufacturers. These statistics continue to show the importance of being gay-friendly if a car company wants to successfully sell to the LGBT marketplace.

And with Gaywheels.com now syndicating its content through the 5.6 million readers each month of Gay.com, PlanetOut.com, Out.com and The Advocate magazine, many more gays and lesbians will know which automakers — such as GM, Chrysler and Toyota — offer gay-friendly policies and which do not.

Saab 9-3
For the fourth straight quarter, the entry-level Toyota Yaris maintained the top position,while for the first time ever, a Nissan product, the Infiniti-branded FX sport-utility vehicle, joined the list.
“After being added to the gay-friendly list late last year, Nissan’s overall ranking as a brand moved up steadily from just outside of the Top 25 to inside the Top 10, while its Infiniti luxury brand saw a similarly dramatic rise,” said Gaywheels.com founder Joe LaMuraglia.

Mazda MX-5 Miata
“As the first model from either brand on the Top 10 Most-Researched Vehicles list, the appearance of the Infiniti FX clearly shows the advantage of offering equal benefits to all employees when reaching gay consumers.”

Coming in at number 10: Infiniti FX.
Top 10 Most-Researched Vehicles
• Toyota Yaris
• Saab 9-3
• Mazda MX-5 Miata
• Volkswagen Jetta
• Volkswagen Eos
• Dodge Caliber
• Toyota Camry
• Audi A3
• Volkswagen Rabbit
• Infiniti FX

The only American-made model on the list: Dodge Caliber.
Although information, specifications and pricing on all new car and truck models are available on Gaywheels.com, each vehicle on the Most-Researched list is offered by a gay-friendly brand. Gaywheels.com classifies vehicle manufacturers as gay-friendly or not based on their corporate policies for offering domestic-partner benefits to their employees in the U.S.

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