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Out in America announces LGBT wedding alliance
Rainbow Wedding Network and Out in America create marketing alliance

by Jonathan Mabry

As gay marriage takes the main stage in many areas of the country, two of the most established, national LGBT-focused internet companies have announced their new marketing alliance targeted to the same-sex wedding industry. OutinAmerica.com and RainbowWeddingNetwork.com will join forces through comprehensive online marketing strategies, as well as print advertising and event promotion.

The Asheville, N.C.-based RainbowWeddingNetwork.com, launched in 2000 as the first online same-sex wedding registry, has expanded over the years to include a series of nationally produced same-sex wedding and family expos and a nationally-distributed wedding magazine geared toward same-sex couples. Out in America will be featured as a sponsor of the 2007 Same Love, Same Rights Wedding and Family Expos and will appear regularly in the quarterly issues of Rainbow Wedding Network Magazine.

RainbowWeddingNetwork.com will be featured as the premier wedding and family resource on all 176 of Out in America’s web sites. The goal is to provide LGBT-friendly wedding resources ever more readily to couples from all walks of life and in every state in the country. It is also the mission of both organizations to promote awareness and education about LGBT issues in general and particularly about the dynamic current events concerning marriage equality.

“The new partnership with Rainbow Wedding Network is a great addition to Out In America,” says Out in America’s Vice President of Sales and Marketing Alana Haberman. “As we continue to reach out globally to the LGBT community, Rainbow Wedding Network adds a new dimension to our online feature content. The monthly articles from their magazine will provide our members with great information and resources in planning commitment ceremonies, civil unions and marriages.”

Rainbow Wedding Network co-owner Cindy Sproul believes that the same-sex wedding market in America will continue to grow each year. In a recent article from The Associated Press — “Despite Laws, Gay Wedding Industry Booms” — by Dionne Walker, Sproul estimates that LGBT couples spent approximately $7.2 million dollars with vendors on RainbowWeddingNetwork.com in 2005, which is an increase from $2.1 million in 2002.
“We look forward to this new opportunity through our alliance with Out In America,” Sproul states. “Through many years of successful operation Out In America has reached out to LGBT couples in every state of the nation. Rainbow Wedding Network has tapped the same-sex wedding market. The new alliance of our two companies is certainly an exciting marriage for the outset of 2007.”


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